We've all heard of "great ideas" that fall flat after launch. In many cases, these failures can be attributed to a lack of understanding market demands. Before well-known Chattanooga brewer Heaven & Ale began making its own beers, company leadership went through a process to identify what customers in our area really want. And they're here to help you get a better handle on that process for your startup. Join us for a fun entrepreneurial conversation, and of course, some beer samples!
