avatar for Mark McKnight

Mark McKnight

Reflection Riding Arboretum & Nature Center
Chattanooga, Tennessee
I spent most of my career in the outdoor retail industry, helping people get outside safely and comfortably. We used to say that if at the end of our lives we had just sold a bunch of fleece jackets that we would have failed. We were building a culture, a community of enthusiasts who grew beyond the love of their sport into the love of the land. We supported and championed conservation, education, and care for the success of the Chattanooga community. Along the way, we built some pretty amazing events and drew many people to Chattanooga for the first time. We helped engage the entire town in our campaign to be named "Best Town Ever" by Outside Magazine—an accolade we achieved twice. Today I'm President and CEO of a 317-acre nature center and landscape park nestled into the western flank of Lookout Mountain. While only six and a half miles from the city center, our preserve feels like its a world away from the bustle of the city. We hope you'll come see us at Reflection Riding, located at 400 Garden Road.

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